Government Info Pro

National Library Week 2011 Resources

I just want to share a few resources with you to support your National Library Week efforts and the work you do year-round to market your library.

On the LexisNexis Info Pro site you’ll find a page on Promoting Your Library. It includes these sections:

• Creating Your Marketing Plan
• Opening Your Library to Your Patrons and Have Some Fun
• Reaching Your Patrons
• Spreading Your Library's Message

Here are a few other National Library Week planning resources:

• ALA National Library Week page. The theme for 2011 is: Create your own story @ your library.
• AALL Private Law Libraries Section’s National Library Week Resources. This list is a few years old but there are some good ideas here.
• On Twitter, the official hashtag for National Library Week is #nlw11.

Happy National Library Week!

Harold B. Lee Library at BYU Uses Video to Promote the Library with a Sense of Humor

This video from the BYU's Harold B. Lee Library: New Spice - Study Like a Scholar, Scholar is an interesting example of library marketing via video. Embedded on their homepage and available on YouTube, it's been getting a lot of buzz and good press.

BYU has produced some other interesting videos for their library, including this one: Can You Help Me Now? It showcases all the different ways that BYU's Harold B. Lee Library provides reference services.

Stretching the Value of Library Week

Elizabeth Cavendish, LexisNexis Librarian Relations Consultant, shares some ideas about promoting the library after the fanfare of National Library Week in this Librarian Relations Group Monthly Column entitled: “Let the Games …. Continue”

Here's an excerpt:

The challenge the NHL is facing in promoting its product after the Olympics made me think about National Library Week. We, as a profession, make a huge splash in our firms, schools and agencies for one week in April and then we don’t capitalize on all the additional attention we gain from this marketing campaign. I want to play pundit and suggest some ideas for stretching the National Library Week buzz you have created to an all-year focus.

To read Elizabeth's list of suggestions, CLICK TO READ FULL COLUMN.